New York, NY · Open to CMO roles and AI transformation advisory
I make marketing teams AI-native, with the P&L to prove it.
Six-time executive head of marketing in home lending. Most recently SVP, Growth Marketing at Better, where my team ran 35 AI projects in 2026 and replaced a $400K-a-year content agency with Claude agents.
What are you hiring for?
Each one opens the resume filtered to the initiatives and results that matter for that role.
Growth
Acquisition rebuilt around unit economics: attribution, budget reallocation, lending partnerships and lifecycle.
Growth resumeAI transformation
Claude-based workflows at Better, ChatGPT and automation at GO Mortgage, and a Workato program at Fairway.
Transformation resumeCMO
Six executive marketing roles: building the team, the brand and marketing as a service for thousands of loan officers.
Executive resumeAI work that shows up in the numbers.
Three of the 35 projects my team ran at Better in 2026. Each one shows what changed, what it’s worth and where people still make the call.
Content agency replaced by Claude agents
$400K+
a year in agency spend, eliminated
Three agents brief and draft. People still own strategy, editorial standards and what gets published.
Marketing operationsAcquisition spend reconciled to the invoice
$383K
in costs caught within 12 months
A Claude project matches spend to invoices and routes exceptions to their owners, in about 85% less time.
Marketing operationsAutonomous direct-mail campaign management
95%
faster campaign admin
Runs from one source-of-truth record, with people approving every legal, creative and financial decision.
I build, too.
Outside work I’m a divemaster and technical diver. These are four live products I built myself with Claude Code for that world, each one for a problem I had.
What people say.
From colleagues and industry peers across 15+ years in mortgage. Read all 66 recommendations on LinkedIn.
She’s the kind of executive who makes the people and teams around her better.
Data driven and technology savvy, she continually challenges my tech team and myself to new heights.
Jessica is a POWERHOUSE Chief Marketing Officer. She’s relentless and passionate and you want her on your team.
HousingWire Marketing Leader2025, 2021- HousingWire Woman of Influence2024
- HousingWire Tech1002023, 2022
Money20/20 USA speaker2025 · one of 11 stages since 2021
Building an AI-native marketing team?
Whether you’re hiring a CMO or want an outside view on your team’s AI transformation, I’d like to hear about it.