15+ years of home lending marketing.
Six executive head of marketing roles across 15+ years in mortgage: Residential Finance, PMAC Lending Services, Planet Home Lending (through the consultancy Mofiya), Fairway Independent Mortgage, GO Mortgage and Better. At Fairway, the fourth-largest U.S. retail lender, that meant a 95-person marketing organization and a $75MM budget as President, Digital Strategy & Innovation. At Better, most recently as SVP, Growth Marketing, the remit covered growth, brand, strategic partnerships, lifecycle and the marketing team’s AI transformation.
Experience spans every part of the business: consumer direct, distributed retail, wholesale, correspondent, fintech and servicing, from first acquisition through retention and recapture. Before going in-house: direct-response programs and response models for Countrywide, IndyMac and Ditech.
The work sits where growth and operations meet. Fix the measurement, move the money to what works, then rebuild how the team works so people spend their time on judgment. Those rebuilds: data and Workato automation at Fairway, ChatGPT and workflow automation at GO Mortgage, and Claude-based workflows at Better. See the AI work.
Where the work happened.
Six lenders as head of marketing, plus lenders served on the agency side and as a consultant.
Marketing leadership roles
BetterSVP, Growth Marketing · 2024–26
GO MortgageChief Marketing Officer · 2023–24
Fairway Independent MortgagePresident, Digital Strategy & Innovation · 2017–22
Planet Home LendingInterim CMO, via Mofiya · 2015–17
PMAC Lending ServicesCMO after acquiring Residential Finance · 2014
Residential FinanceChief Marketing Officer · 2008–13
Veterans United Home LoansChief Customer Officer · 2012–13
IntelliDynVP, Business Development · 2004–08
Agency and consulting clients
CountrywideBank of America
IndyMacDirect response
DitechEmail and response modeling
NationstarServicing recapture · now Mr. Cooper
CrossCountry MortgageCRM and lead nurture
Career timeline.
Every employer since 2004. Purple bars are executive head of marketing roles.
- BetterAug 2024 – Oct 2026
- GO MortgageApr 2023 – Aug 2024
- Fairway Independent MortgageMar 2017 – Oct 2022
- Mofiya (consultancy)Sep 2014 – Oct 2017 · Planet Home Lending, CrossCountry, Nationstar
- Residential Finance → PMACMar 2008 – Dec 2014 · CMO through PMAC’s 2014 acquisition
- Veterans United Home LoansDec 2012 – Mar 2013
- IntelliDynJul 2004 – Mar 2008
Executive head of marketingOther roles
Experience across the business.
The channels, customer stages and disciplines covered.
Distribution
Channels
- Consumer direct
- Distributed retail
- Wholesale
- Correspondent
- Fintech
- Servicing
Stage
Customer lifecycle
- Acquisition
- Retention
- Recapture
- Lifecycle
- Cross-sell
Discipline
Functions led
- Growth
- Lead generation
- Lead acquisition
- Branding
- PR & communications
- SEO / AEO / GEO
- Content
- Direct mail
- Martech
- Lifecycle
- Events & merch
- Creative & design
- Analytics
- Product development
- Transformation
Licenses and certifications.
15 credentials, color-coded by field. Mortgage comes first.
MortgageMarketingTechnologyLeadership
Accredited Mortgage Professional (AMP)Mortgage Bankers Association2018- NMLSMortgage Loan Originator, NMLS 934501Nationwide Multistate Licensing System & Registry2019 · expired
School of Loan OriginationMortgage Bankers Association2015
Marketing, technology and leadership
Google CMO AcademyColumbia Business School Executive Education2017
Email Marketing Certified ProfessionalMarketingSherpa2008- NCDMDatabase Marketing CertificateNational Center for Database Marketing2005
Claude CoworkAnthropic2026
Claude 101Anthropic2026
Marketing Automation BadgeWorkato2021
Automation Pro I & IIWorkato2021
Big Data Foundations: Techniques and ConceptsLinkedIn2018
Artificial Intelligence Foundations: Thinking MachinesLinkedIn2018
Product Management FoundationsProduct School2026
Disruptive StrategyHarvard Business School Online2020
Awards and recognition.
15 awards: 8 from the housing industry and 7 for marketing.
Housing industry
2025 · BetterHousingWire Marketing LeaderFor AI-assisted workflows that cut development and QA time in half
2024 · GO MortgageHousingWire Woman of InfluenceAs Chief Marketing Officer of GO Mortgage
2023 · FairwayHousingWire Tech100Fairway Marketing HUB, a learning platform used by 5,000+ loan officers a day
2022 · FairwayHousingWire Tech100FairwayFirst lead platform: 6,500 funded loans, $1.5B in volume
2021 · FairwayHousingWire Marketing LeaderAmong the most creative and influential marketers in housing
2016 · Mofiya50 Most Connected Mortgage ProfessionalsNational Mortgage Professional Magazine
2015 · Mofiya40 Under 40: Mortgage Professionals to WatchNational Mortgage Professional Magazine
2014 · Mofiya40 Under 40: Mortgage Professionals to WatchNational Mortgage Professional Magazine
Marketing
2012Achievement in Marketing: Integrated Marketing Campaign, honorable mentionColumbus American Marketing Association · Residential Finance
2012Achievement in Marketing: Online Marketing, runner-upColumbus American Marketing Association · Residential Finance
2012Achievement in Marketing: Social MediaColumbus American Marketing Association · Residential Finance
2010Achievement in Marketing: Community RelationsColumbus American Marketing Association · Residential Finance- NCDM2009Excellence in Analytics and Modeling, bronzeNational Center for Database Marketing · Residential Finance
2008Top 30 Marketers Under 30Direct Marketing News · Residential Finance
2008Best Automated Email Series, goldMarketingSherpa · IntelliDyn
Continuing education.
46 courses, most of them in mortgage: origination, compliance, secondary markets and mortgage accounting.
Providers include






See all 46 courses
Mortgage (28)
- School of Mortgage Banking I, II and III · Mortgage Bankers Association
- Mortgage Accounting Series I–IV: Accounting, Loan-Level Accounting, Hedging, GAAP Reporting · MBA
- CE: Lead Provider Regulations & Vendor Oversight · MBA
- FHA Product Training · MBA
- CFPB’s New Take on RESPA: Marketing Responsibility · Katten & Temple
- A Guide to Accurate Advertising: From A to Reg Z · TrainingPro
- Consumer Protection through Accurate and Ethical Advertising · TrainingPro
- Understanding the FFIEC Final Guidance on Social Media · TrainingPro
- Securitization and the Secondary Mortgage Market · TrainingPro
- Start to Finish: A Closer Look at the Mortgage Loan Cycle · TrainingPro
- Fast Track to Success: A Primer for New Mortgage Loan Originators · TrainingPro
- TRID: TILA-RESPA Integrated Disclosure · MGIC
- Explaining TRID to Real Estate Agents · MGIC
- Mortgage Fraud Trends & Schemes · MGIC
- FHA Guideline Changes · REMN Wholesale
- Mortgage Champions (Sales Manager & LO) · Dale Vermillion
- Lead Conversion for Loan Officers · Xinnix
- LinkedIn for Loan Officers · Xinnix
- The Complete Loan App · Xinnix
- Lead Gen Workshop (instructor) · Ignite Coaching
- Plugged In, Denver · Ignite Coaching
- Lead Manager User & Admin · Velocify
- DialIQ User & Admin · Velocify
Technology (11)
- Salesforce Admin Beginner, CRM Essentials, Communities Cloud and Marketing Cloud · Salesforce
- CD 101 Email Marketing, CD 201 Web Analytics, CD 301 Deploy & Config · ClickDimensions
- CDP Workshop · CDP Institute
- Artificial Intelligence Quick-Start for Managers · Udemy
- Introduction to AI for Business · Udemy
- Artificial Intelligence Foundations: Thinking Machines · LinkedIn Learning
Marketing (4)
- Facebook Advertising · Facebook
- USPS Mail Best Practices · U.S. Postal Service
- Survey Best Practices · Cvent
- Duarte VisualStory Workshop
Leadership (3)
- Six Sigma Black Belt · The Ohio State University
- Coach Leadership Program, Phoenix · Ignite Coaching
- Selling as a Consultant · ProActive Training
Speaking and press.
Panels, main stages and webcasts on growth, lead generation and AI in lending.
- 2026
Fintech marketing panel, Adweek NYC“Marketing before the pain point,” hosted by Coast, Mint Studios, Adclear and DOJO AI
- 2026
LeadsCon Las VegasSpeaker
- 2025
Money20/20 USAPanel on how AI is changing financial decisions, with april and NiCE Cognigy
- 2025
Level Agency × Google AI-Powered Performance Marketing SummitOn stage at Google’s offices
- 2025
Engine by Gen (Gen Digital) webcast“From Scroll to Stick: Rethinking the Marketing Funnel with AI + Storytelling,” with MALKA and Fintech Nexus
- 2025
LeadsCon Las VegasMain stage: new opportunities and challenges in performance marketing
- 2025
Five Star ConferenceLending & Origination Forum, marketing session
- 2025
Lead Generation WorldMortgage lead generation panel
- 2023
Digital Mortgage Conference“Will LOs or marketing spend deliver more customers in 2024?”
- 2023
Affiliate Summit EastSpeaker
- 2021
Digital Mortgage ConferencePanelist (virtual)
In the press
HousingWire2025 Marketing Leader profile
HousingWire2024 Woman of Influence profile
HousingWire2021 Marketing Leader profile
AdweekInterview on marketing in the financial arena, Residential Finance era
National Mortgage NewsBylined contributor
What colleagues say.
Five of 66 recommendations on LinkedIn, each shown in full.
Jessica is a POWERHOUSE Chief Marketing Officer. She’s relentless and passionate and you want her on your team.
Read the full recommendation
Jessica is a POWERHOUSE Chief Marketing Officer. She’s relentless and passionate and you want her on your team. I would NOT want this woman as a competitor. I’m happy to speak to anyone who would like more detail, but the bottom line is this woman is a force of nature and I highly recommend her
She’s the kind of executive who makes the people and teams around her better.
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I had the pleasure of working closely with Jessica during our time at Better, and she quickly became one of my most trusted business partners.
What sets Jessica apart is her ability to combine strategic leadership with an incredible work ethic and a genuinely collaborative approach. She never approached marketing in a silo. She was constantly focused on the broader business objectives, always willing to roll up her sleeves, challenge assumptions, and work across teams to drive meaningful results.
One of the things I appreciated most about Jessica was her flexibility and lack of ego. She was decisive and willing to push hard toward an outcome, but equally willing to pivot when a better path emerged. Her priority was always getting to the right answer for the business.
Jessica was one of my closest allies at Better, and I valued her judgment, partnership, and commitment immensely. She’s the kind of executive who makes the people and teams around her better.
I would welcome the opportunity to work alongside her again without hesitation and recommend her highly to any organization looking for an exceptional marketing leader.
[Jessica] has been the most intelligent, resourceful, and driven colleague I have had the opportunity to work with in any capacity at any level. Data driven and technology savvy, she continually challenges my tech team and myself to new heights.
Read the full recommendation
I have worked closely with Jessica for several years. In that time, she has been the most intelligent, resourceful, and driven colleague I have had the opportunity to work with in any capacity at any level. Data driven and technology savvy, she continually challenges my tech team and myself to new heights. Jessica is truly a direct marketing expert, a strong strategic voice within the leadership team, remarkably in tune with the market and our competition, and is the first person I want in my foxhole when things go sideways.
Absolutely one of the most knowledgeable people in regards to Lead Marketing & Lead Management best practices.
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I had the honor and privilege of working with Jessica Manna at Fairway Independent Mortgage Corporation. Having worked with others in the mortgage vertical at Ellie Mae’s Velocify, I can say that she is absolutely one of the most knowledgeable people in regards to Lead Marketing & Lead Management best practices. Her ability to complete projects on time and deliver a superior end product is something that is rare in our space, but Jessica manages to do it with ease.
On top of all her professional skills, Jessica Manna is a great person who really cares about her employees and spends time to get to know them as a person. Any company who ends up with Jessica Manna is very lucky to have such a talented person at their disposal.
Jessica is client driven and sensitive to both the needs of the business as well as the need for compliance.
Read the full recommendation
Creative, energetic, and enthusiastic are just a few words I would use to describe Jessica. I had the pleasure of working with Jessica at a Planet Home Lending, LLC -- a mortgage lender/servicer. Jessica is laser-focused and extremely organized. Jessica came in and built up the marketing department from a fledgling department to large department to help promote the company in fresh and innovative ways.
Jessica is client driven and sensitive to both the needs of the business as well as the need for compliance. Jessica is responsive and constantly thinking of new ways to promote her clients. Jessica is a great asset to have on any team and will quickly learn that Jessica is as talented as they come.
